Creative Europe Programme · European Union

CREA Cross Innovlab — Creative Innovation Lab

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The EU's Creative Europe Programme programme expects to make awards, from a total budget of €7.18 million. Applications close on 22 Apr 2027 (EU calls usually close at 17:00 Brussels time).

Deadline: 22 Apr 2027 (in 158 days)
Grant amount: €7.18 million total budget
Funding rate: Varies by programme — see the call conditions
Total budget: €7.18 million
Type of action: CREA Project Grants · CREA Action Grant Budget-Based
Likely applicant types: Non-profits, Public bodies, Companies, SMEs / start-ups, Universities & research From source categories or programme rules; the call decides.
Funder: Creative Europe Programme (CREA)
Reference: CREA-CROSS-2027-INNOVLAB
Call: CREA-CROSS-2027-INNOVLAB
Last checked: 14 Nov 2026

Open the official call ↗ Add deadline to calendar

Scope

Objective:

WARNING: BEFORE SUBMITTING, APPLICANTS ARE STRONGLY ADVISED TO CHECK THE RELEVANCE AND ELIGIBILITY OF THEIR APPLICATION WITH THEIR DOMESTIC CREATIVE EUROPE DESK ( https://culture.ec.europa.eu/resources/creative-europe-desks )

The Creative Innovation Lab support shall support the design, development and/or spread of innovative tools, models or solutions applicable in the audiovisual (compulsory) and at least one the following sectors: music , books or museums .

The audiovisual sector covers all activities and companies related to the development, production, distribution, promotion and circulation of the following content:

• Feature films, animations and creative documentaries intended primarily for cinematic release;

• Fiction audiovisual works (one-off or series), animation (one-off or series) and creative documentaries (one-off or series) intended primarily for the purposes of television or digital platform exploitation;

Read the full text

• Interactive, non-linear fiction, animation or creative documentary projects (e.g. narrative virtual reality projects);

• Narrative video games and interactive narrative immersive experiences. In order to be considered narrative, the story must be told or shown throughout the whole game (in-game storytelling) or interactive immersive experience, and not only as an introduction or an ending.

The objectives of the scheme is to encourage cooperation between the audiovisual sector and the music, book or museum sectors to accompany their environmental transition and/or to improve their competitiveness and/or the circulation, visibility, discoverability, availability, diversity and the audience of European content across borders. The support also aims to enable the European audiovisual sector and these three sectors (music, books and museums ) to better adapt to the opportunities offered by the development of Artificial Intelligence.

Expected results

• Improve the competitiveness of the European audiovisual and other cultural and creative sectors: transparency, data collection and the appropriate use of artificial intelligence/big data, adaptation to the challenges and opportunities driven by the ongoing changes in those sectors;

• Improve the adaptation of the European audiovisual and other cultural and creative sectors to the opportunities offered by the development of virtual worlds (also called metaverse(s)).

• Improve the production/financing and circulation of European audiovisual and cultural content in the digital age;

• Increase the visibility, discoverability, availability and diversity of European audiovisual and cultural content in the digital age;

• Increase the potential audience of European audiovisual and cultural content in the digital age.

• Accelerate the environmental transition of the European audiovisual, cultural and other creative sectors, in line with the priorities of the European Green Deal and the New European Bauhaus.

Description of the activities to be funded

Projects must focus on one (or…

Topics

Application of New technologies to the Audio-Visual distribution Application of New technologies to the Audio-Visual production Artificial intelligence Augmented Reality Big data Blockchain and Distributed Ledger Technology (DLT) Book fair managers/directors Books Digital Distribution of Audio-Visual works Entertainment software development Extended Reality Extended Reality (XR) Festival managers Festival network Film Theatrical distribution Film marketing Film promotion Gaming industry Green deal Innovation in the Culture and Audiovisual sectors

Timing

Single-stage call. Next deadline 2027-04-22. The portal states the exact cut-off time (EU calls usually close at 17:00 Brussels time).

How to apply

Read the full topic on the Funding & Tenders Portal: expected outcome, scope, type of action and the topic conditions, including any country restrictions.
Register each participating organisation in the Funding & Tenders Portal to get a PIC.
Check the topic conditions for the minimum number of partners.
Prepare Part A (administrative forms and budget, completed in the portal) and Part B (the technical description on the official template for this type of action).
Submit in the portal before the cut-off time on the deadline day. Late submissions are not accepted.

From the call text

Who can apply: Not stated in the call text we hold — check the official page
Company stage: Not stated in the call text we hold — check the official page
Single applicant or consortium: Read the topic conditions on the EU Funding & Tenders Portal for eligible countries, consortium requirements, budget and the application route.
Where applicants must be based: Read the topic conditions on the EU Funding & Tenders Portal for eligible countries, consortium requirements, budget and the application route.
Where to apply: Read the topic conditions on the EU Funding & Tenders Portal for eligible countries, consortium requirements, budget and the application route.

Read the EU application guide

Where these facts come from

Fact	Value	How we know	Taken from the source
Deadline	22 April 2027 “Single-stage call. Next deadline 2027-04-22. The portal states the exact cut-off time (EU calls usually close at 17:00 Brussels time).”	official data field	15 Nov 2026
Amount per applicant	Unknown — not stated in the source we hold	unknown	—
Total budget	€7.18 million	official data field	15 Nov 2026
Funding rate	Unknown — not stated in the source we hold	unknown	—
Who can apply	Unknown — not stated in the source we hold	unknown	—
Where to apply	Read the topic conditions on the EU Funding & Tenders Portal for eligible countries, consortium requirements, budget and the application route.	read from the official text	15 Nov 2026

Official sources

Official call page

Facts on this page come from the funder’s official data, taken on 14 Nov 2026. The funder's own documents, including later amendments, always take precedence.